Jordan 3 Retro Seoul 2.0

Jordan Brand revisits one of its most celebrated regional exclusives with the Jordan 3 Retro Seoul 2.0 — a refined take on the original Seoul colorway that honors both Korean streetwear culture and the timeless appeal of the Air Jordan 3 silhouette. This iteration builds on the legacy of the first Seoul release while introducing subtle updates that speak to modern sneaker culture.

The upper combines premium white leather with contrasting black elephant print overlays, while red accents appear on the midsole and inner lining. The iconic Jumpman logo sits prominently on the tongue, and the cement grey outsole grounds the colorway with classic Jordan 3 DNA intact.

A collector's piece that bridges Jordan's global reach with local streetwear influence. The Seoul 2.0 speaks to those who understand both the original's significance and the evolving story of Jordan's international collaborations.